If you're a new contractor on a budget, you may be doubting that you can successfully start a small business at this point. The good news is that it can be done. Here are just a few things you can do that will help you start a successful small construction business while on a budget.
Build Your Brand
You'll have to stand out from the competition if you want to attract new customers to your small construction business, so it's crucial that you build your brand before you start advertising your services or completing your first official construction job. People in your community should recognize your company just by looking at a business card or a logo printed on your company truck.
An effective way to build brand recognition is to create a logo that is unique to your business alone and that is bold, yet simple enough to interpret at a glance. The logo should be used on all of your signage, paperwork, trucks, and even your construction equipment.
Another easy way to build brand recognition is to have company shirts made and ask friends and family to wear them whenever possible. You can also get active on social media by offering practical tips, tricks, and techniques homeowners can use for do-it-yourself projects.
To generate some initial business and to start making a name for yourself, consider outsourcing your skills to other companies who are in need of some professional help. Many construction companies outsource project managers, contractors, and laborers temporarily to get a big job completed, so you should be able to find plenty of work with other construction companies as you build your own small business.
This will allow you to make some money that can be put into your new business and to make ends meet as you build your customer base. Plus, you may have an opportunity to create long-term working relationships with the companies you temporarily work with that lead to consistent work and regular exposure to potential customers.
Rent Your Heavy Equipment
Instead of initially purchasing all of the heavy construction equipment you will need to complete jobs for customers, consider renting what you need when you need it instead. There is no reason to buy a big Bobcat or tractor if you're only going to use it once a year until your business is well established.
You can just rent the equipment that you need as it becomes necessary, and then factor that rental cost into the total cost of the project you are completing so you can be compensated. This will allow you to complete any type of construction job you want to without having to worry about buying expensive equipment upfront. For more information about equipment rentals, contact a company like El Camino Rental.Share